Good Business + Framework Rollout
Working session, June 23, 2026. Notes prepared by the Multifamily Impact Council.
What We Discussed
This was the final session of the four week Framework Enhancement Initiative series, closing out the substantive review with the good business principle, the former DEI principle, renamed last year, before shifting to rollout planning for Framework 4.0. Rachel walked through the updated definition and threshold, and the group flagged specific additions, 401k plans and benefits packages, as concrete good business examples. David Burkley pushed on how organizations are actually expected to evidence their good business approach, since, unlike resident engagement, there’s no established logic model the industry already agrees on for what proof looks like. The second half of the call turned to rollout: which conferences, press formats, and co-branding options would be most useful to members as Framework 4.0 goes public.
Why It Matters
David’s question cut to something real: resident services already has a proven playbook, intake, engagement, outcomes at the community level, so organizations know how to describe and evidence that work. Good business doesn’t have that same shared logic model yet, even though Rachel was candid that the principle’s rename from DEI last year was partly a bet that diversity, equity, and inclusion practices really do produce better business outcomes, a claim the data doesn’t fully back up yet at an industry level. Patti Adams offered a concrete example that suggests most members already have more evidence than they realize: staff training completion rates and mandatory course topics like fair housing and workplace ethics are already trackable numbers most organizations could report today, even without a fully built logic model behind them.
Where We Go From Here
On rollout, the group converged on a clear preference: rather than naming individuals or listing every member organization in press materials, Rachel will build a white labeled, fill in the blank announcement that members like Rainbow can post under their own name and share with their boards, funders, and networks. Members are also being asked to flag which conferences they’ll already be attending this summer, TAP in Texas, AHF Live in Chicago, and state level events like the San Diego Housing Federation Conference, so MIC can supply simple talking points and have members represent the council in rooms MIC itself can’t be in. Feedback collection for Framework 4.0 is now closed. Next up is incorporating four weeks of comments into a near final draft, with the MIC 101 call next week for anyone newer to the council who wants a primer before the new framework goes public.
Key Takeaway
“The evidence of resident engagement is in the outcomes produced at the community level. What is the evidence for Good Business?”
David Burkley, Rainbow Housing
Meeting Recording
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